You may have heard of a local map listing, but do you know what it means? A local map listing describes your business location (and possibly its name and address) on another website. For instance, an example of such a citation would be a local business directory like Yelp, Foursquare, or Yahoo Local, in which your specific company is noted by name. If you are a restaurant owner, having your business listed with these sites would be highly helpful, as they allow diners to place a rating on your restaurant and rate it based on the quality of food and service. By doing this, the customers looking for your restaurant will be able to find it easily without you having to spend hours submitting the same information to many local directories.
Many local SEO firms offer various services, including local listings on search engines and local directories. SEO may also provide additional services such as local link building, local web directory submission, and the promotion of websites through social media platforms. A local SEO firm will usually start by conducting market research to understand current trends and local needs. Once market research has been conducted, the firm can develop a local plan of action tailored to the specific needs of a specific business in that area.
These local services can be found online; however, some places are better than others. For instance, a handful of websites are more well-known than others. One of these is Merchant Circle, which has been around for years. This is great because it saves you a lot of time when performing local services because everything is already standardized. Additionally, you have the added benefit of Merchant Circle member reviews which are very useful for local map optimization efforts.
Another good local services provider is Google Places, which Google purchased in August 2009. Once again, this service is geared toward local search, which is exactly what you want to focus your local map marketing efforts around. Like Merchant Circle, Google also offers member reviews of local services, so your rating is based on customer satisfaction rather than simply word of mouth. In fact, many restaurants have been successful using Google Places for local search marketing. The only thing that could improve this service is if people took a little more time to search for businesses in a particular area, but overall it is still a great tool for local services optimization.
The final type of service that is commonly used as a part of a local listing on a search engine is called a contextual link. Contextual links are hyperlinks that are added within an article, website, or other published content in order to direct readers back to a specific location. If a website does not have any content related to the search query, it will make the link text point toward the proper location. This is especially useful for local business marketing efforts because it can help get websites to the top of search engine lists.
Of course, each business should determine which types of local listings they want to use depending on their current situation. For instance, some companies only need a listing in one area to be competitive. On the other hand, some locales have higher traffic flow than others, so businesses should promote themselves in these areas. Some local services optimization techniques include using keywords in local listings and optimizing web pages by adding content to local databases.
As mentioned before, each local business should use its own local SEO strategies for success. This includes choosing the right keywords for optimization, writing compelling copy for local ads, and researching strategies for linking local listings to their websites. However, many local companies have found that hiring local SEO experts has provided them with the best results. By utilizing unique local SEO strategies, a business will be able to attract more customers and help increase the overall profitability of its business.
The right local SEO company will be able to provide a complete local business solution by helping their client’s local business improve its search engine rankings. In fact, a recent study showed that most local business owners make less money than they did a decade ago due to poor search engine rankings. Local SEO companies have recognized this trend and are offering affordable SEO consulting services. A consultant will be able to help a local business to develop an effective local SEO plan. Once implemented, these consultants can help the local business achieve its highest search engine placement on Google, Yahoo, Bing, and other major search engines. Moreover, these companies are also able to give their clients access to the most sought after internet advertising opportunities.