The process of improving a website's visibility in the search engines and applying techniques that yield the best conversion or the process of increasing the volume and quality of traffic to a web site by strategically improving the position of the site within the natural results of search engines. In the end, it's an exercise in education and a moving target.
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!, although social media and other types of traffic can generate visits to your website, search engines are the primary method and lowest cost of driving traffic to your website. Keep in mind that the major engines are always working towards improving their technology to crawl the web more deeply and return better results to users.
This Analysis Tool will help you with the density/frequency of the key words and phases used on a web page. Knowing the density of key words is important because using a word or a phrase too often can do more harm than good and vice versa.
The Analysis Tool will help you analyze and measure the density of your keyword use, it doesn't only analyze the Meta Tags of your pages, but also the keyword use in Header Tags and Alt Tags.
We recommend that you write pages that clearly and accurately describe your content and the pages primarily for users, not for search engines. This is not to say that a tool like this web page information tool can't help with fine tuning of a webpage.
Google does not use HTML keyword or meta tag elements for indexing. The Director of Research at Google, Monika Henzinger, was quoted (in 2002) as saying, "Currently we don't trust metadata because we are afraid of being manipulated." Google does, however, use meta tag elements for displaying site links. Google's Matt Cutts comments on Google 950 Penalty and other changes with the Google search engine.
The aim of this tool is to help you to meet good practices of website and avoid needless mistakes.
Our Search Engine Optimization tool will report on the web page size, header status, meta tags, header tags, word/phrase density/frequency for page content.
Suggestions/Warnings will display text in this color/colour.
Analyze your web pages with our free SEO Analysis Tool and improve your on-page keyword usage with custom analysis and SEO tips. This tool doesn't only analyze the key word count in the body of a page but also the use of key words in HTML tags for analysis and other common mistakes.
This keyword tool is not a accurate representation of any search engine algorithms and should not be used as your sole tool for search engine optimization.
We welcome your feedback and suggestions for improvement.
Other than a few employees who work for the search engine companies with the knowledge, you could safely say that nobody knows the exact algorithms that the search engines use!
Search engines are constantly modify their algorithms.
Google uses over 200 factors in ranking your website for displaying it in search results. Google will never tell you these factors (trade secrets) or their relative importance. The reason for this is that Google changes their algorithms many times per year (reports of over 500 changes in a year).
Just like the search engines changing their algorithms, this SEO analyzing tool is also changing as we make improvments.